話題領悟
一． 背景導入
Some slogans for advertisements
1. Good to the last drop. 滴滴香濃，意猶未盡。（麥斯威爾咖啡）
2. Obey you thirst. 服從你的渴望。（雪碧）
3. The new digital era. 數碼新時代。（索尼影蝶機）
4. Take time to indulge. 盡情享受吧！（雀巢冰激凌）
5. Poetry in motion, dancing close to me. 動態的詩，向我舞近。（豐田汽車）
6. Just do it. 只管去做。（耐克運動鞋）
7. The taste is great. 味道好極了。（雀巢咖啡）
8. Feel the new space. 感受新境界。（三星電子）
9. Intelligence everywhere. 智慧演繹， 無處不在。（摩托羅拉手記）
10. The choice of a new generation. 新一代的選擇。（百事可樂）
11. Let’s make things better. 讓我們做得更好。（飛利浦電子）
12. No business too small, no problems too big. 沒有不做的小生意，沒有解決不了的大問題。（IBM公司）
二． 自主探究
1．Where can ads be found? How do people react to ads?
______________________________________________________________________________________________________________________________________________________
2. What are the basic principles and function of advertisements?
______________________________________________________________________________________________________________________________________________________
3. Do all the ads make profits? If not, could you please show us your explanation?
______________________________________________________________________________________________________________________________________________________
課堂演練
Reading
一．快捷識記
1． We are so used to them that we often do not even realize how many we see and hear in a day. 我們已經對廣告習以為常了，以至於我們常常忽略了一天看過或聽過多少廣告。
在So + adj. / adv. / v. + that…. 結構中，平時較為見的是so後面加形容詞或副詞，本句的結構中的so是對be used to something / doing something這一動詞短語的修飾。
He was so happy that he even jumped up and down.
他是如此的高興以至於都上竄下跳了。
The boy ran so quickly that his mother couldn’t catch up with him.
那男孩跑得如此之快以至於他的媽媽都趕不上他。
The good news so excited the crew that they set sail at once.
這個好消息使全體船員如此的激動以至於他們馬上就起航了。
2. An advertisement provides information and uses persuasive language and exciting images to encourage people to buy a product or service or believe in an idea. 為了達到鼓動人們消費或對他們的產品信任的目的，廣告通常提供一些信息或使用説服性的語言或是激動人心的畫面。
該句的謂語部分連用了三個並列的動詞短語，後又連用了三個目的狀語，形成了一定的排比氣勢。Provide information / use persuasive language / use exciting images是三個並列謂語短語，buy a product / buy s service / believe in an idea 是三個並列的目的。
provide sb with sth / provide sth for sb 向某人提供某物，供應
The management will provide food and drink.
= The management will provide the staff with food and drink.
= The management will provide food and drink for the staff.
管理部門將給全體員工提供飲食。
persuasive 是動詞persuade(説服, 勸説)的形容詞，意為 “有説服力的, 勸導性的”
He tried to persuade him with a persuasive speech, but failed.
他試圖用一次充滿説服力的演講來説服他，但卻失敗了。
3．A commercial advertisement is one which someone has paid for to promote a product or service. 商業廣告是為了推銷某種產品或服務而支付費用的廣告。
句中one指代的是advertisement，引導的定語從句用來修飾advertisement。
“promote” 在該句中意為“推銷，促銷”此外，promote還有“提升策劃”之意。
How can we promote the sale of this kind of product？
我們如何推銷這種產品呢？
The young army officer was promoted to captain。
這位年輕的軍官被提升為上尉。
These days the students’ Union are promoting an English Speech Competition.
這些天學生會正在策劃一場英語演講比賽。
4. PSAs are often placed for free, and are intended to educate people about health, safety, or any other issue which affects public welfare. 公益廣告常常不計任何回報，他們的目的是就健康，安全，或其他影響公共利益等社會問題對人們進行教育。
place 在此句中意為“安排”，即arrange；
intend to do = plan to do / in order to do
I don’t intend to listen to this rubbish any longer!
我在也不想聽這種無稽之談了！
intended 意為“計劃的，打算的，意欲的”，即“planned/ meant/ desired”
issue = important topic for discussion, point in question 問題, 議題
affect = have an influence on 對…有影響
welfare=care for the safety and health意為公共福利，健康。
Parents are responsible for the welfare of their children.
父母要對孩子的年個幸福負責。
5. China has strong laws to protect people from advertisements that lie or try to make people believe untrue claims about products or services.為保護人們免受虛假廣告欺騙或是受到不真實的產品或服務承諾的欺騙，國家制定了強有力的法律措施。
strong 在此意為powerful “強有力的”
protect… from….意為保護….免受….
He stayed under the shade to protect himself from the sun.
claim vt 聲稱，自稱，索取，要求
claim sth claim to be claim that
There is a man at the gate claiming to be a journalist.
門口有位自稱是記者的人。
The terrorists claimed that they were responsible for the bombing.
恐怖分子聲稱對此次爆炸事件負責。
He claimed to be the manager of this department。
他要求成為這個部門的經理。
6. We must not fall for this kind of trick. 我們(消費者)不能跌入這樣的（消費廣告）陷阱。
fall 在此句中意為“be cheated or be played trick on”
fall 還有意思為“失去地位或垮台”
The government fell after the revolution。
fall還可以作為聯繫動詞，相當於become/turn
She fell silent at the key moment, thus the talk broke down half way.
在關鍵時刻她突然變得默不作聲，這讓和談半途而費。
7. PSAs are meant to teach us and help us lead better lives. 公益廣告的目的是教育我們幫助我們生活得更好。
be mean to = be planned to do ，mean to do sth 意思是“打算幹某事”
We meant to help you，but had no time indeed。
我們蹦打算幫助你的，但確實沒有時間。
mean sth / doing sth 意思是“意指某事，意思是”
She often say something bitter though she means no harm。
她雖然經常説一些挖苦性的話，但她確實沒想傷害任何人。
8. China began a nationwide public service advertising campaign in 1996, and since then numerous PSAs have appeared around the country. 中國在96年展開了一場公共廣告服務的運動，從那時候起，大量的公益廣告在全國湧現。
nationwide = all over the nation
campaign = series of planned activities with a particular social aim “運動”
an advertising campaign 廣告宣傳運動 / an election campaign 競選運動
numerous= very many
on numerous occasions 無數次
9. We all want to be smart about what we believe, so be smart about advertisements!
我們都不輕易相信任何東西，因此也應該小心提防商業廣告中的陷阱。
此句中的“be smart about”= be careful about / look out for
二．隨堂過關
1． We won’t think any of his remarks no matter how __________ they turn out to be.
A. persuading
B. persuaded
C. persuasive
D. persuade
2. I ________ to go out for a walk but the ________ decision was canceled(取消) because of the rain.
A. intend; intending
B. intended; intended
C. intending; intended
D. was to intend; intending
3. The little rabbit __________ of the danger and disappeared in the bush.
A. be aware
B. was aware
C. aware of
D. aware
4. He does __________ help and ________ no harm.
A. mean to; means
B. meant; mean
C. mean to; meaning
D. to mean; meant
5. As they went near the zoo the day _______ dark.
A. turn
B. turning
C. was falling
D. fell
閲讀延伸
用所給單詞的正確形式填空
Nowadays whenever you are on the website, (1)___________ advertisements are being kicked here and there. Most of us are so (2)__________ the phenomenon(現象) that they often consider them as (3)______________. In fact, an advertising (4)___________ is (5)_____________ trick careless readers. In order to (6)_________ its product, and to persuade (7)_____________ into buying its product, they pay to design all types of exciting pictures and (8)_____________ speeches. Many of the (9)____________ may (10)_______ for this kind of trick.
Word power
一．快捷識記
常見後綴
1.名詞後綴
(1) -er表示“從事某種職業的人，某地區的人” banker, villager, Londoner.
(2) –or,表示“…者” doctor, operator, inventor. …2.形容詞後綴
-able, comfortable, valuable,movable
-ish, foolish, selfish boyish
-ful, helpful, wonderful, beautiful
-ine, marine, feminine, masculine
(3) 動詞後綴
-ize, modernize, organize
-en, quicken, weaken, soften, harden
-fy, beautify, simplify
(4)副詞後綴
-ly, possibly, simply
-ward, downward, upward
-wise, otherwise, clockwise
-ways, always, sideways
1. The boss of the company needs a lot of information about the sales and marketing of the product. 公司的老闆需要知道關於產品的銷售和市場規劃方面的消息。
information是不可數名詞，類似的不可數名詞還有knowledge, news等
marketing是名詞,
2. … will present the information from their market research to the boss. （銷售經理）將把從時常調查中所獲得的信息呈送給老闆。
present sth to sb = present sb with sth 意為“將某物贈送給某人”
He presented all his toys to other poor children.
= He presented the other poor children with all his toys.
他把自己所有的玩具都贈送給那些貧窮的孩子們。
3. … the one which is expected to be most popular with consumers. （該產品）被預計是最受消費者歡迎的一種產品。
be expected to = expect… to … 預料，期望
He is expected to be a scientist in the future.
= People expect him to be a scientist in the future.
人們期望他將來能成為一名科學家。
be popular with 受歡迎
Snoopy is popular with the children in China.
在中國，史努比很受孩子們的歡迎。
4．If they want to become the market leader, the company must ensure that their product is of high quality. 如果公司的產品想在市場（份額）上走在前列，公司必須確保他們產品的高質量。
ensure意為 “確保, 擔保” = make sure
I can ensure that the computer is working well and there’s no need to fix it.
我能確信這台電腦運行良好，沒有必要修理。
ensurance 是ensure的名詞形式，意為 “保險”
the ensurance company 保險公司
be of high quality = qualified “高質量的，有素質的”
be of value = valuable 有價值的
be of (great) importance = (very) important 重要的
二．隨堂過關
1. In modern society, the more _______ you own, the more _____ you shall get every day.
A. knowledges; informations;
B. knowledge; information;
C. knowledges; information;
D. knowledge; informations
2. The captain ________ him ________ a medal for his special contribution ____ the navigation(航海).
A. offer; to; for
B. present; for; to
C. presented; with; to
D. offered; to; to
3. Classic music is popular ______ those who have a good knowledge of music.
A. to B. for C. with D. on
4. The album(相冊)is ___________ to me as it keeps a record of my childhood life.
A. of great valuable
B. with very value
C. for great value
D. of great value
5. He __________ the safety of the ship before set sail across the ocean.
A. ensured B. ensures C. has ensured D. had ensured
Grammar and usage
一．快捷識記
（一）陳述句
如果引述的句子原來是一個陳述句，在變成間接引語時要注意以下幾點：
1．在引語的開頭用連詞that
He said: “Mother, sister is in her room.”
→ He told his mother that sister is in her room.
2. 根據意思改變人稱
He said to me: “I have left my book in your room.”
→ He told me that he had left his book in my room.
3. 注意引語中的謂語與句子主要謂語在時態上一致
Mary said , “I;m getting on well.”
→ Mary said that she was getting on well.
4. 根據意思將指示代詞，地點及時間狀語等作必要的變動
在直接引語中 在間接引語中
指示代詞 this
these
now
today that
those
then
that day
表時間的詞 this week (month,etc.)
Yesterday
last week (month, etc.)
two days (a year, etc.) ago
the day before yesterday
tomorrow
next week(month, etc.)
the ay after tomorrow that week(month, etc)
the day before
the week(month, etc.) before
two days(a year, etc.) before
two days before
the next (following) day
the next (following) week (month, etc)
two days after
in two days’ time
表地點的詞 here there
動詞 come go
二 特殊疑問句
在引述一個特殊疑問句時，連詞that 是永遠不能用的。除了注意人稱，狀語等的變更和時態的一致之外， 還要注意把引語的語序變為陳述句語序。
Mr Smith asked, “What’s your name?”
→ Mr Smith asked what my name was.
She asked, “How are you getting along?”
→ She asked us (them ) how we (they) were getting along.
三 一般疑問句
如果直接引語是一個一般疑問句或反意疑問句時，通常用whether或if引導，而引述選擇疑問句時，只能用whether引導。
He asked, “ Are you sure your mother will come?”
→ He asked whether(if) I was sure my mother would come.
He asked: “ Are you a teacher or a student?”
→ He asked me whether I was a teacher or a student.
四 祈使句
引述祈使句通常用“動詞+賓語+不定式”結構。引述表示命令的祈使句，常用動詞order, tell, warn ; 引述表示請求的祈使句常用動詞ask, beg; 引述表示建議勸告的祈使句常用動詞advise等
He said, “Please come here again tomorrow.”
→ He asked me to go there again tomorrow.
He said, “Don’t do that again.”
→ He told me not to do that again.
He said, “Do have a look yourself first.”
→ He advised me to have a look myself first.
二．隨堂過關
句型轉換（每空只能填一個詞）
1. “Why did you come so late?” Mr Smith asked me.
Mr Smith wanted to know _____ _____ _____ ______ so late.
2. Xiao Li said to me, “I joined the Party in 1980.”
Xiao Li _____ me that _____ ______ the Party in 1980.
3. “Can I make you a cup of coffee?” she asked.
She asked _____ ______ _____ ______ ______ a cup of coffee.
4. He said, “It was completed a year ago.”
He said it _____ _____ ______ a year ______.
5. Mike said, “I’m starting the work the day after tomorrow.”
Mike said _____ ______ _____ _____ the work ____ _____ _____ ______.
6. He said, “Don’t look up any words.”
He _____ _____ ______ ______ look up any words.
7. “Please keep quiet.” the teacher said.
The teacher _____ ______ _____ keep quite.
8. “ Is this book yours or his?” the teacher asked.
The teacher asked ______ _____ _____ was _____ or his.
Task
一．快捷識記
1. The price has gone up by 5 percent. 價格上漲了5％。
go up 意為“上漲，上升”，意為“下降”
It doesn’t matter to me whether the price go up or down。價格的漲跌與我無關。
by後加表示幅度性的量詞
He is older than his little brother by 6 years.
The English edition of the book is more expensive than the Chinese one by 2 yuan.
2. There was no change. The figure / percentage remained/stayed the same.，沒有任何變化發生。銷售額或百分比保持不變。
上述句子中，remain 和stay都是聯繫動詞，後多加名詞，形容詞作表語。
In order to remain healthy, he takes exercise every morning. 為了保持身體健康，他每天都進行早鍛鍊。
remain 和stay 還可以作實意動詞使用。
The teacher asked me to remain after school.老師讓我放學後留下來。
He stayed at home during the Christmas as it was raining hard outside.
由於一直在下雨，他聖誕節沒有外出。
You should stay calm when you are in danger. 遇到危險時要保持冷靜。
3. The figure started off at 20 and ended up at 230. 銷售額最初是20最後以230結束。
start off意為 “開始”,相當於begin
It is impossible to stop him talking once he starts off. 他一打開話匣子就停不住了。
end up at…/ end up in…/ end up with…end up後加不同的介詞(或介詞短語)，可表示不同的意義，但都有 “以…結束”的意思。
He ended up in the prison.他最終在監獄裏了度餘生。
He ended up his speech with a charming song.他用一首動人的歌結束了他的演講。
He end up stealing. 他最終淪落為小偷。
4. The sales figures vary between 40 and 50 percent . 銷售份額從40％到50％不等。
vary between… and …. = vary from … to…表示從…到…不等, 在…範圍內浮動/變化
The age of my classmates varies from 17 t o19.
5. The figure peaked at 5,000 at the end of the year.銷售額在年底達到了最高峯5000。
peak在此句中是動詞, 意為 “達到高峯, 達到最高值”
peak還可作名詞，意為“尖頂，山峯”
The plane flew over the snow-covered peaks.飛機在積雪的山峯上飛過。
at the end of the year “在年底”, 是一個過去時間; 而by the end of the year則表示的是一段時間, 意為”到年底為止”, 一般句中要用完成時態。
The y will have finished half of the ect by the end of the year. 到年底為止他們將完成工程的一半。
6. However, we need to keep some design features of the existing packaging to make sure that the ChocoLoco bar does not look completely different from our company’s other products. 然而，我們有必要保持原有包裝的一些設計特點，防止新包狀完全脱離我們公司的其他產品外觀。
design feature設計特點, design原本是名詞表示“設計”，在這裏作定語；
exist是不及物動詞, existing為形容詞, 意為存在的, 現有的
look different from = be different from與….不同
She is different from her mother in appearance.
= She differs from her mother in appearance.
二．隨堂過關
1. If you go on stealing, you’ll ________ in the prison.
A. end
B. end up with
C. end with
D. end up
2. The ______ of the mountains are the highest in this area, and thus no one can reach them.
A. top
B. peaks
C. peak
D. peaking
3. If you take away five of the apples, another five will ______.
A. remained
B. remains
C. be remained
D. remain
4. Whether the price will _______ or down remains to be seen.
A. rise up
B. go up
C. be up
D. go
5. Nothing may ______ on earth if there’s no air and water.
A. happen
B. exist
C. existing
D. exists
Project
一．快捷識記
1. Have you ever thought of laughing an ad campaign about social concerns? 你是否想過開展一項關於社會問題的運動？
laugh 在此句中意為“開展，發動”，相當於develop；
concern 在此句中是名詞，意為“關心的事情”
concern還可作為動詞使用，常見的短語為be concern about對…關心,關注
My parents are much concern about my marks after the college entrance examination.
高考後父母對我的高考成績很關注。
2. Unlike a single advertisement, an ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience. 與單個的廣告所不同的是，廣告運動是使用各種廣告來迎合特定觀眾羣體的有組織的廣告節目。
Unlike是連詞，意為“不像, 不同於”；而dislike是動詞，意思是“不喜歡”
Unlike his mother, he dislikes noodles at all.他不像他母親，他一點也不喜歡麪條。
3. The people you want to reach are your target audience. 你想通過廣告把產品推銷給哪些人，哪些人就是你廣告的觀眾。
reach意為transmit the (product)information to
target原意為”目標, (射擊的)靶子”,在此句的意思是 “特定的推銷目標”.
The experienced hunter watched the wild pig for a couple of days and then he shot at the target. 這位老獵人觀察了野豬幾天，然後朝目標射擊。
4. It is important to always try to appeal to the way the audience will react.
appeal to迎合…投合…的心意或興趣
Teaching as a career appeals to many people because of the holidays.教師之所以迎合很多人的職業趨向是因為有寒暑假期。
react to 對…作出反應
She didn’t look up or even react to anything。她既不抬頭也沒有任何反應。
~ on/upon sb對…產生影響;起作用=have an effect on
Applause reacts to a speaker. 鼓掌對講演者有影響
5. The way you choose to advertise should depend mainly on your target audience and which kinds of ads reach that particular group best.你所選擇的做廣告的方式應該主要以你的推銷目標和能達到最好的效果為依據。
depend on 意為“依靠,取決於”, 相當於base on
Whether we are out depend on the weather.
我們明天是否外出取決於天氣。
mainly 是程度副詞，相當於mostly
二．隨堂過關
1．The rise of oil costs _______the price of food.
A. appeals to
B. appeal on
C. appeal to
D. appeals on
2. He didn’t come to the party and that is _____ his usual action.
A. unlike
B. dislikes
C. unliking
D. unlikes
3. ---- How much money do you spend each month?
---- Well, ___________, but the average sum is 20 ＄a month.
A. It’s a secret
B. It depends
C. I don’t know
D. I won’t tell you
4. Those who _________ the state events would watch TV or read newspapers everymoring.
A. is concerned about
B. are concerned about
C. are concerning with
D. are concerned with
5. We often refer to those who have ________ a lot as _____ person.
A. experience, experienced
B. experience, experience
C. experienced, experienced
D. experiences, experiences
點擊名題
考題回顧
例1. (05全國卷I、II 第32題)
The storm left , a lot of damage to this area .
A．caused B．to have caused
C．to cause D．having caused
【答】D
【精析】暴雨已經導致一些破壞，是主動，故選D
例2．(05全國卷III 第20題)
“You can’t catch me!” Janet shouted, __________ away.
A．run B．running C．to run D．ran
【答】B
【精析】作伴隨狀語
例3 . (05北京春季第34題)
with a difficult situation, Arnold decided to ask his boss for advice.
A. To face B. Having faced C. Faced D. Facing
【答】C
【精析】be faced with 是固定短語
例4. (05安徽卷第34題)
I really can't understand ______ her like that.
A. you treat B. you to treat C. why treat D. you treating
【答】D
【精析】動名詞的複合結構，you 可以用 your代替
例5 (05北京卷第28題)
. It’s necessary to be prepared for a job interview. ______ the answers ready will be of great help.
A. To have had B. having had C. Have D. Having
【答】D
【精析】動名詞作主語
例6 (05北京卷第34題)
. I couldn’t do my homework with all that noise ________.
A. going on B. goes on C. went on D. to go on
【答】 A
【精析】“with＋名詞＋賓補”的複合結構，是主動意義，故選A. going on
精解名題
例1
When help, one often says “Thank you.” or “It’s kind of you.”
A．offering B．to offer C．to be offered D．offered
【答】D
【精析】過去分詞作狀語，表示被動關係
例2
_____ in a white uniform, he looks more like a cook than a doctor.
A. Dressed B. To dress C. Dressing D. Having dressed
【答】A
【精析】“(be) dressed in” 是固定短語，“穿着…”
例3
________ in the mountains for a week, the two students were finally saved by the local police
A. Having lost B. Lost C. Being lost D. Losing
【答】B
【精析】(be) lost in 迷路，過去分詞單獨作狀語。
例4．
The manager, _______ it clear to us that he didn’t agree with us, left the meeting room.
A．who has made B．having made C．made D．making
【答】B
【精析】經理先講清楚了他不同意，然後才離開，有時間的先後關係，故選B
例5．
All these gifts must be mailed immediately _______ in time for Christmas.
A．in order to have received B．in order to receive
C．so as to be received D．so as to be receiving
【答】C
【精析】so as to 和in order to 都可以表示目的，但是信件應該是北收到，故選C被動形式。
例6．
You should understand the traffic rule by now. You've had it_______ often enough.
A. explaining B. to explain C. explain D. explained
【答】D
【精析】have sth done結構
單元衝刺
I．聽力
第一節（共5小題；每小題1.5分,滿分7.5分）
聽下面5段對話。每段對話後有一個小題，從題中所給的A、B、C三個選項中選出最佳選項，並標在試卷的相應位置。聽完每段對話後，你都有10秒鐘的時間來回答有關小題和閲讀下一小題。每段對話僅讀一遍。
1．What do you know about Jim?
A．He’s sorry．
B．He came this morning．
C．He’s coming this afternoon．
2．When did the woman get to know Jane?
A．In high school．
B．In the office．
C．In the classroom．
3．What’s the weather like this week?
A．Rainy．
B．Sunny．
C．Windy．
4．Where are the man and woman?
A．In a shop．
B．In the library．
C．In the street corner．
5．What are the man and woman talking about?
A．Time．
B．Catching the train．
C．Days of weeks．
第二節（共15小題；每小題1．5分，滿分22．5分）
聽下面5段對話或獨白。每段對話或獨白後有幾道小題，從每題所給的A、B、C三個選項中選出最佳選項。聽每段對話或獨白前，你將有5秒鐘時間閲讀每小題。聽完後，每小題將給出5秒鐘的作答時間。每段對話或獨白你將聽兩遍。
聽第6段材料，回答第6至8題。
6．What’s Miss Jackson’s problem?
A．She forgets things．
B．She can’t go to sleep．
C．She takes too much medicine．
7．What’s the cause of Miss Jackson’s problem?
can’t finish her plan．
B．She works too hard in her job．
doesn’t follow the instructions．
8．What does the doctor suggest in the end?
A．Take a holiday．
B．Take more medicine．
C. Follow the instructions closely
聽第7段材料，回答第9至10題。
9. What’s the problem with the woman’s computer?
A．It has poor connection
B．It can’t start up properly
C．It can’t be shut down properly
10．When will Paul come on Saturday?
A．9:30 B．10:00 C．10:30
聽第8段材料，回答第11至14題。
11．Where did Tom go?
A．California
B．Los Angeles
C．San Francisco
12．What DOESN’T Tom say about the place he went to?
A．The beach, the sea, and the sunshine
B．The sunshine, the nightlife and the ball games
C．The seafood, the nightlife and the beach parties
13．What does Tom say about the girl he likes?
A．She attracts Tom because she talks a lot
B．She is not beautiful, but she attracts him
C．She is beautiful, and she shares the same interests with Tom
14．What’s going on between Tom and the girl likes?
call each other every day．
B．Tom has visited the girl at her place
C. The girl is going to visit Tom this weekend．
聽第9段材料，回答第15至17題。
15．What DOESN’T the woman do in order to buy a train ticket?
A．Buy a timetable first
B．Find out the number of the train
C．Buy the ticket from one of the windows．
16．Where is the woman going?
A．To Wuxi．
B．To Nanjing
C．To Shanghai．
17．What’s the number and time of the train that the woman should take?
A．K04, 11:13
B．K84, 11:30
C．K804, 11:30
聽第10段材料，回答第18至20題。
18．What does the woman say about the weather condition?
A．It’s going to snow．
B．It’s going to be wet．
C．The wind will stop in 24 hours．
19．What does she say about the temperature?
A．It will be lower than zero．
B．It’s very bad weather for skating．
C. It will be cold for three or four days．
20．Why does the woman call her report “special”?
A. Because she is making a joke．
B. Because they will have a white Christmas．
C. Because it seldom snows at that time of year．
II. 單項選擇
1. ----＄500, but that is my last offer.
----OK, it is a _________.
A. cost B. price C. reward D. deal
2. This book is said to be a special one, which_____ many events not found in other history books.
A. writes B. covers C. prints D. reads
3. I have been studying computer for several years and I still ________.
A. have B. do C. have been D. am
4. ----Remember the first time we met, Jim?
----Of course I do. You ________ in the library.
A. were reading B. had read C. have read D. read
5. Can you give us any ______ about how we can improve our English?
A. information B. suggestion C. sentence D. expression
6. It is too expensive for me to buy the car. I can’t _____ it.
A. pay B. afford C. sell D. spend
7. Electricity _____ us with light, heat and power.
A. makes B. gives C. provides D. send
8. The price of this type of TV sets is ______ in our city.
A. expensive B. cheap C. low D. dear
9. --- Would you please do me a favour?
--- I’m sorry, _____ I’m busy typing papers.
A. or B. so C. but D. now
10. Jane _____ 100 francs for the gold necklace.
A. cost B. took C. spent D. paid
11. To ______ the truth, I don’t think his painting is the best.
A. say B. talk C. tell D. speak
12. --- What did he say about himself?
D.
13. _________ more about university courses, call (920) 746-3789.
A．To find out B．Finding out C．Find out D．Having found out
14. More and more people are signing up for Yoga classes nowadays, ________ advantage of the health and relaxation benefits.
A. taking B. taken C. having taken D. having been taken
15. Victor apologized for _____ to inform me of the change in the plan.
A. his being not able B. him not to be able
C. his not being able D. him to be not able
III．完型填空
Advertising can be a 1 to the customer. This is true when advertisements give 2 information about the goods advertised. Such information is needed if the customer is to make a__3 choice when he buys. It is useful 4__ it lets him know of the kinds of goods in the shops.__ 5 advertisements do this job best. _6 can collect them and compare them. They can be taken along to shops and their claims can be checked against the actual goods in the_ 7 .
However, some 8 are not very 9 to the customer. Instead of helping him to _10 his real needs, they set out to make him want things. They set out to create a need. These advertisements are clearly clone(複製品). The people who produce them understand our _11 . They set out to make us believe that what they advertise will make us cleverer, prettier and more handsome, if only we use it. Actually, it is our money they are after and we should be on __12 .
Some advertisements mislead customer by using part of the truth to suggest something __13 , and it is 14 made to give that idea to the careless reader, listener or viewer.
At its best advertising can be useful to the customer. At its 15 it can mislead him. Many newspapers check on the 16 for which the advertisements made claims. Most newspapers are very 17 about the small advertisements, which sell goods 18 to the readers by post. Advertising has become a very big business, and good firms in it do all they can to make sure it is conducted with some attention to truth. This is a 19 to the customer. 20 the best way is for customers to be on the outlook.
1. A. information B. service C. time D. relationship
2. A. reliable B. suitable C. proper D. believed
3. A. available B. aware C. sensible D. believable
4. A. in that B. so that C. only if D. that
5. A. printing B. print C. to print D. printed
6. A. people B. children C. customer D. customers
7. A. factory B. companies C. shops D. homes
8. A. ads B. newspapers C. shops D. goods
9. A. help B. use C. useful D. generous
10.A. agree B. satisfied C. satisfy D. prefer
11.A. hobby B. preference C. likeness D. weakness
12.A. safe B. look C. guard D. watch
13. A. mistake B. useless C. error D. false
14. A. skillfully B. skillful C. perfect D. truly
15.A. better B. worst C. worse D. best
16.A. goods B. ads C. company D. person
17.A. care B. careful C. useful D. caring
18.A. direct B. directly C. properly D. carefully
19.A. help B. news C. fact D. use
20.A. So B. Thus C. However D. But
IV．閲讀理解
(A)
Although commercial movers have been around for thousands of years, existing even in the days of man's earliest societies, there have always been heads of families who thought they could do the job better or for one reason or another preferred not to entrust(交託) their personal belonging to any commercial operation.
Today, millions of Americans move their family goods, using their own or a borrowed truck for the job. This operation can work very well if one has the strength, equipment, and knowledge to do the job-- pins enough insurance(保險) to cover any difficulty that may appear. The suggestions for a do-it -your- self move are relatively new:
﹡Plan the move well ahead of time
﹡Make sure that the required truck will be able to be got at the time needed and that it is in good and safe working order and properly licensed
﹡Get proper materials for packing and furniture protection
﹡Line up necessary aid for the day of the move
﹡Buy enough insurance for protection of family goods and the truck used
﹡Keep changeable in the weather and other surprises
﹡Don't expect the entire operation to be an easy job. The expert who makes the job look easy has experience and abilities the average person lacks.
h of the following is mentioned as a good reason for moving
A. You have safe feeling about your possessions.
B. You build up friendships among those who help you.
C. You get practice driving a truck with a heavy load.
D. You save money on insurance.
2. From the passage, we can see that a do-it -yourself move ________
A. is what the Americans like to do
B. is often done by those who can not afford a commercial move
C. is not a job that everybody can do
D. can only be done by those who have had special training courses
3. In the passage, the advice offered to the do-it-yourselfer includes the suggestion to
A. pick a moving date and remain firm no matter what may happen
B. move during the winter to avoid the fall hurricane season and the spring rains
C. ask experts for advice before the operation
D. make certain there are enough helpers able to get on the day of the move
the author’s opinion, _______.
A. The time when commercial movers were popular is gone
B. Most of Americans move their family goods by themselves
C. ‘Do-It-Yourself’ is a new kind of job in America
D. Everyone cannot do a do-it -your- self move
(B)
“Do you believe in life after death?” Jack’s boss asked Jack.
“Yes, sir.”
“Well then, that makes everything just fine,” the boss went on. “About an hour after you left yesterday to go to your grandfather’s funeral(藏禮), he dropped in(來訪) to see you.”
5. What do you think jack did?
A. He planned to attend a funeral but he didn’t
B. He attended his grandfather’s funeral
C. He told a lie to get the day off
D. He did nothing special but worked in his office
6. What do you think Jack’s grandfather was doing the day before?
A. He was very angry because Jack told a lie B. He was saved from danger by the doctor
C. He was well and alive as usual D. He was said to be dead
7. When the boss said “that makes everything just fine,” _________.
A. he meant he was glad Jack’s grandfather was still alive
B. he meant he was glad Jack believed in life after death
C. he was telling Jack everything was Ok
D. he was telling Jack he knew Jack had told a lie
does the story tell us really believe in life after death?
A. Jack B. Jack’s boss C. Jack’s grandfather D. None of them
9. What do you think of Jack ?
A. He is humorous B. He is busy C. He is dishonest D. He is lazy but honest
(C)
A car needs gas to run and your body also needs food to work for you. Eating the right kind of food is very important. It can help your body grow strong to take care of what you eat.
There are four main food groups altogether. The diary group has food like milk, cheese and sour milk. The other three groups are the meat and fish group, and the bread and rice group. Each meal should have at least one food from all four main groups. With all these food together, you will be given enough energy during the day.
It is easy to get into bad eating habits. You may eat your breakfast in a hurry to get to school on time. Or you may not have time for a god lunch. It may seem easy to finish your supper with fish and chips all the time. But you will find yourself tired in these days and you can’t think quickly.
Watching what you eat will help keep your body healthy and strong.. It is also good to take some exercise. It will help you eat more if you take a walk or play games in the open air. Having a good eating habit with some exercise is the key to your health.
10. Which of the following diets do you think is the best one?
A. Eggs, tomatoes and chicken B. Milk, bread, cabbages and beef
C. Corn, fish, cream and pork D. Rice, beancurd, apples, fish and chicken
11. Which of the following is a good habit?
A. Going to school without any breakfast
B. Eating fish and chips for supper
C. Finishing your lunch in a very short time
D. Having at least one food from all four groups each meal
12. In this passage the writer mainly tell us that ________.
A. every person needs food to grow well B. taking exercise can keep your body strong
C. right kind of food with exercise will keep you healthy
D. enough energy helps people think more quickly
13. The underlined word “dairy” in the second paragraph means _________.
A. the food made out of cows such as milk and butter B. the shop that sells milk and butter
C. a farm where cows are kept D. a place where milk products are made
(D)
My grandfather was a teacher. He was the headmaster of a school for boys between thirteen and eighteen. I know that he was a kind and gentle man at heart, because when I was young, he gave me presents, and seated me on his knee, and told me stories. But I believe the boys at his school were afraid of him.
At school, when he walked into a room full of noisy boys, here was a silence at once. When he looked at a boy with a certain look in his eyes, the boy went red in the face, and looked down at his shoes. If a boy brought him poor, careless work that was not the best the boy could do, my grandfather would pick up the boy’s book and throw it across the room, shouting, “Do it all again, and bring it back to me in the morning!” If the boy was late, or if he forgot to bring the book, he had to do it again, and yet again. My grandfather never forgot.
He was a very different man at school from the man I saw day by day in his own home.
14. I knew my grandfather was kind and gentle, because _________.
A. he was a teacher
B. he let me seat on his knee
C. he told me stories about how kind he is
D. he was the headmaster of a school
15. When he looked at a boy in a certain way, the boy __________.
A. went red and could not return my grandfather’s look
B. looked back at my grandfather’s red face
C. looked at his shoes to see if they were dirty
D. went red in the face because his shoes were dirty
16. My grandfather didn’t like to receive ___________.
A. worse work than he could do for himself
B. the most careful work that the boys could do
C. work that boys couldn’t do
D. work that was not as well as the boys could do
17. When he received poor work, my grandfather _________.
A. would become very angry
B. threw the work on the floor, and shouted across the room
C. threw the book at the boy
D. went red in the face
18. He was a different man at home because that _________.
A. he didn’t get angry at school like he did at home
B. he was not as gentle at home
C. he didn’t throw books about at school like he did at home
D. he did not get angry at home
V．短文改錯
John was trying a new blue jacket in a shop. He looked 1.
at himself in the mirror and thought it was very well. 2.
He took off the jacket and told the shopkeeper to put them 3.
into a bag. On that moment his friend Ron came in. They 4.
haven’t seen each other for months. They were so pleased 5.
to meet each other that they talked on and on. Then 6.
they decided to have for dinner. John picked up the bag 7.
and began leave. The shopkeeper stopped them and asked 8.
John to pay for the jacket. John looked surprise but soon 9.
realized what was the matter. He said sorry but paid for 10.
the jacket. Then he left with Ron.
VI．書面表達
人類已經進入了一個嶄新的世紀，不同的人有不同的幸福觀。Today’s English公益廣告部發出“幸福是什麼”的廣告徵文，請你根據下表提示，用英語寫一篇短文，以便向該刊投稿。
Students Possessions Benefits
Some Money Buying and doing anything
Some Health Enjoyment
Some Wealth from parents Free from work
I Knowledge For mankind
注意：
1．詞數：120左右
2．必須闡明自己對個別觀點的看法；
3．不能抄襲表中內容；
4．開頭和結尾已給出，不計入總詞數。
Happiness
Happiness means different things to different people…
Although different people value happiness differently, my “wealth” of happiness is my study.
Answers for Unit 1
Reading
二．自主探究
Various answers are possible
二．隨堂過關
1. C 2. B 3. B 4. A. 5. D
閲讀延伸
(1) numerous (2) used to (3) public services (4) campaign (5) intended to
(6) promote (7) customers (8) persuasive (9) customers (10) fall
Word power
二．隨堂過關
1. B 2. A 3. C 4. A 5. D
Grammar and usage
二．隨堂過關
句型轉換（每空只能填一個詞）
1. why / I / had/ gone
2. told / he / joined
3. if / she / could / make / me
4. had / been / completed / before
5. that / he / was / starting / in / two / days’ time
6. told / them / not / to
7. asked / them / to
8. whether / that / book / mine
Task
二．隨堂過關
1-5 D. B. D. B. B.
Project
二．隨堂過關
1-5 DABBC
點擊名題
考題回顧
1-6 DBCDDA
精解名題
1-6 DABBCD
聽力：
1-5 BAAAB 6-10 BBABC
11-15 ACCCA 16-20 ACBAA
單選：
1-5 DBDAA 6-10 BCCCD
11-15 CDAAC
完型：
1-5 BACAD 6-10 DCACC 11-15 DCDAB 16-20 ABBAD
閲讀：
(A).1-4 ACDD (B). 5-9 CCDDC (C). 10-13 BDCC 14-18 BADAA
改錯：
1．在trying後加on。 2．改well為good/nice/fine。 3．改them為it。 4．改On為At。 5．改haven’t為hadn’t 。 6．此行正確。 7．刪去for。 8．改leave為to leave/leaving。 9．改surprise為surprised。 10．改but為and。
VI．書面表達：
Happiness
Happiness means different things to different people. For example, some students believe that if they have much money or large possessions, they will be happy. They believe that they will be able to do anything they want to if have much money. Some students think that they should be in good health, and enjoy whatever they like. Many students wish to have much wealth from their parents. In this way they don’t have to work hard, and they can own everything. I don’t quite agree with the above points. I don’t think money means happiness. We can’t buy many of the things with money, such as health, happiness, and knowledge. I value knowledge, which makes me happy, for I can do much for mankind with knowledge. Although different people value happiness differently, my “wealth” of happiness is my study.
聽力錄音稿
第一節
1．W: Where have you been? Jim has been waiting for you all morning!
M: Oh, I am sorry．I thought he wouldn’t come until this afternoon．
2．M: You seem to know Jane very．When did you get to know her?
W: Well, we were in the same class in high school．And now we work in the same office
3．W: Oh no, it’s raining again．I really miss the sun now．
M: Yes, so do I．It has been like this for more than five days now．
4．M: Excuse me, but where are the computer books?
W: Look for them on the shelf in the corner, beside the paper and the ink．
5．M: Hurry up, Eileen．I don’t want to miss the train twice in one week．
W: Don’t rush me．There’s thirty minutes to go, isn’t there?
第二節
聽第6段材料，回答第6-8題
M: So, what’s wrong this time, Miss Jackson?
W: The same problem, Doctor Smart．I still can’t go to sleep after taking the medicine．
M: Did you follow the instructions closely?
W: Yes, I took the medicine thirty minutes before going to bed．But the moment I touch the pillow, I begin to worry．I just can’t forget that I have a problem in going to sleep．
M: Tell me something about your job, then, Miss Jackson．Are you busy in your job?
W: Well, yes, we’ve been busy making a plan these two weeks．There is so much to do and I really need to sleep well．
M: I’m afraid it’s all because of your job, Miss Jackson．You have pushed yourself too hard in your work．
W: So what can I do, Doctor?
M: I am afraid you need to take a holiday．
聽第7段材料，回答第9-10題
W: Paul, would you be free this Saturday?
M: Let me see ．I have an appointment with Ellen at four o’clock in the afternoon, but I will be free before that．
W: Good, can you check my computer for me then? It hasn’t been working properly for two days now．
M: What seems to be the problem?
W: Well, after starting up, it will shut itself down, and I have to start it again．Sometimes it just fails to start up．
M: That’s not a very serious problem, most probably because of poor connection．Don’t worry．I will fix it for you on Saturday．By the way, when should I go to your place?
W: Anytime after ten o’clock in the morning．Would that be OK for you?
M: Sure, let’s make it at ten thirty then．
W: Ten thirty would be fine．Thank you so much, Paul．It’s so kind of you．
聽第8段材料，回答第11-14題
W: Hi, Tom, haven’t seen you for ages．
M: Actually, I’ve just come back from California．
W: Really? How exciting! So how did you like California?
M: I couldn’t like it more．The beach, the sea, the sunshine, the seafood, and the nightlife… That’s what you call nightlife．
W: Oh come on．Tell me about it．What did you do then?
M: We had a party on the beach every evening．You see, there are always new faces to see and new games to play．
W: Have you made any new friends?
M: Oh, yes, I’ll show you some photos later．Now there is a girl from Los Angeles．I think I am going to fall in love with her．
W: Really? How does she look?
M: She’s beauty, tall, with golden hair and green eyes, but that’s not the point．She attracted me with something else．You see, we share the same interests．We can talk for hours．
W: Hmm, sounds perfect．So did she give you her phone number?
M: Yeah, of course．I called her just this morning．She said she’s coming to visit me this weekend．I’m dying to see her．
W: Yeah, yeah．
聽第9段材料，回答第15-17題
M: Can I help you?
W: No…well…yes．You see, this is the first time I’m traveling by train in China, so how can I get a ticket?
M: Well, first you need to find out the number of the train．And then you…
W: Excuse me, but what number are you talking about?
M: The number of the train you are going to take．For example, I am taking the 9:00 train from Shanghai to Nanjing, and the number of that train is T722．
W: Oh, I see but where can I find out the number of the train?
M: There is a timetable here on the wall．By the way, do you read Chinese?
W: No, I don’t．I can only speak a few words in Chinese．Can you help me find out the number of the next train to Wuxi?
M: Let’s see… Nanjing to Wuxi… oh, sorry, it should be Shanghai to Wuxi．I was thinking about the place I am going to．Now there’s a train at 11:30, and the number is K804．
W: K804, 11:30．Thank you．
M: That’s all right, now you can buy the ticket from any one of the windows… Oh, I am afraid I have to check in now．
W: Oh, yes, of course．Thank you so much．
M: You are welcome．
聽第10段材料，回答第18-20題
Good evening, this is Mary Lamb again with the weather report．A strong wind from the north is coming to London in twenty-four hours．This wind will bring us the first snow of this year．With that snow, the temperature will drop to three or four zero．So remember to keep warm and watch out for the poor road conditions．If you like skating, however, here is our good news for you．This low temperature will last for at least two weeks and London will be a world of white．And that ends our special for today, April 1,2004．Next, a song for you, I Am Dreaming of a White Christmas．
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