個人簡歷在求職中所起到的作用非常大，它是求職的敲門磚。很多求職者本身都具有一定的硬傷，求職很不利。在個人簡歷上就需要彌補方式。
所謂的硬傷也就是不能滿足企業單位招聘的基本條件，例如當企業要求職位必須要是本科以上，那麼學歷不足就是硬傷，當企業招聘要求英語必須六級以上，那麼英語能力不足就是硬傷，此外還有工作經驗、計算機能力、語言能力等等這些都可以成為硬傷。
硬傷也就是現在所不具備的能力，但是企業卻一定要求的。在時間充足的情況下，以實際行動來彌補是最好的方式。比如手，工作經驗不足，可以在網上或者找關係人來惡補相關職業的一些經驗知識。還有學歷不足的，也可以通過成人教育來獲得學歷。
在求職的時候，尤其是一些職位需要特殊能力的時候，求職者需要懂得如何才能忽視能力來獲得工作崗位，也就是説，在個人簡歷上要以自己的優勢能力來對應求職目標。體現出來的是自己的優勢部分，正好也能滿足職位的需要，那麼求職成功的概率就更大了。
| Name：yjbys | Hukou：Guangdong | |||||||
| Residency：Guangdong | Work Experience： | |||||||
| Current Salary：XX/Year | Tel： | |||||||
| E-mail： | ||||||||
| Career Objective | ||||||||
| Desired Industry： | Electronics Micro-electronics, Automobile, Computer Software, Computer Hardware Network Equipment | |||||||
| Desired Position： | Computer· Network· Technology, Marketing· Public Relations (PR)·Media, Sales | |||||||
| Desired address： | Hong Kong, Guangdong, Beijing, Shanghai | Desired Salary： | ||||||
| Work Experience | ||||||||
| 2008/01—Present | ***Company | |||||||
| Area sales manager Location: Guangzhou & Shenzhen Responsibilities & Achievements: 1. Responsible for all Microsoft software and Microsoft sever products Retail Business Development activities in the China Southern Regions. Overseeing the sales and marketing management team in China Southern Regions. 2. Develop and manage the sales and distribution function of the company through residential dealers’ network. 3. Work with Asian Area Management office to adapt, plan and execute regional corporate programs and initiatives. Assist top management in planning and developing strategies for the business by continuously providing feedback on opportunities in the market for business. 4. Work with top management to implement and execute both long and short term business strategies to enhance market shares and profitability. 5. Develop Interior Designer Channels through various marketing programs and selling tools adapted from Asia Regional Office. 6. Manage relevant reporting of management and financial information for the sales and marketing department. 7. Maintain and develop corporate image and reputation, and protect and develop company’s brands via effective and creative marketing management programs as well as targeted PR exercises and intellectual property management. 8. Monitor competitors’ activities and preempting their actions by developing and implementing counter action plans. Ensure cost efficiency by maintaining proper control on sales and marketing expenses within approved company budgets. 9. Monitor consumer feedback and plan suitable advertising and promotional activities for each area within the China Southern Regions Working with field sales team to set specific expectation through accurate forecasting, qualifying and closing projects. 10. Ensure competitive edge by continuously engaging new product development with brand groups and product management team within China as well as global offices. | ||||||||
| 2007/01—2007/12 | Apple Computer corp | |||||||
| Area sales manager Location: Guangzhou Responsibilities & Achievements: 1. APPLE computer production & IPOD production salsas manager. Huanan Area channel management. Manage and grows the all kinds of Apple production business in South China. And breakdown all the target to every sales and make sure the target would be finished every month. 2. Prospect the sales territory, contact, qualify and close deals, Build and manage a pipeline and continually generate new accounts, forecast the sales activity and control marketing activity. 3. The main job was making the Hunan area sales strategy and marketing select appropriate activities. Conduct Sales forecast and generate sell-in plan. Identifying opportunity to select area main dealers and area channels & Develop city & channel network in selected region. 4. Manage channel inventory and conduct Product performance analysis, manage and work with direct key partners to achieve sales target. 5. Working with key business stakeholders in ensuring key requirements or change requests are captured and addressed. Control the channel balance with the key partner, distributor, and dealers. Control area production price and promotion. 6. Production Promotions and Lifestyle Marketing - define like-minded brand partners and develop co-marketing campaigns whereby these partners broadly endorse the Apple brand and our products to their constituencies. As example, the Pepsi promotion. 7. Contact with Shopping-mall, IT-mall owner, build the open door adv for found new APPLE shop. | ||||||||
| 2003/03—2006/12 | Sony (china) Limited corp | |||||||
| Sales manager Location: Guangzhou & SZ Responsibilities & Achievements: 1. Personal move computer (VAIO) production & IT channel Shenzhen Area sales supervisor. Manage and grows the VAIO production business in South China. 2. The main job was making the Shenzhen area sales strategy and marketing select appropriate activities. Identifying opportunity to select area main dealers and area channels & Develop city & channel network in selected region. 3. Tsshe marketing mission is data acquisition plan to ensure that new data attributes or audiences needed to drive marketing and communication initiatives are identified, prioritized and acquired in a timely manner. Work closely with regional systems and data teams to ensure that new data initiative or systems deployed or upgrades to existing systems do not affect the integrity of subsidiary databases. 4. Manage and develop Retail network, VAIO SHOP, IT Malls, Large Format Stores, and Chain Stores etc. Channel management / sales forecast and Channel/retailer development. Promote the marketing share up to the target. 5. Communicates with clients at the most senior levels and maintains a continuing relationship with the client at senior and operational levels with targeted clients. 6. Drives business needs analysis; leads sales team in obtaining the business requirements to help them define the VAIO-Production to support the business need. 7. VAIO B2B operation. The key dealers' & government stock management. Establish and maintain the relationship with the key clients/main customs and ensure the conformances are satisfied. Closely work with the main customs and Gov stock. Selecting good offerings and distribution channels to provide an optimal financial return. 8. Deal with the focal point for both internal and external communication. Good communication and interpersonal skills. Enough competency of driving to win. | ||||||||
| Education and Training | ||||||||
| 2000/01—2003/06 | Jilin University Japanese economic and culture Foreign Languages Bachelor | |||||||
| 1999/09—2003/06 | Jilin university International business Administration Bachelor | |||||||
| Professional Skills | ||||||||
| Language Skills： | English: Fluent Japanese: Fluent Grade of English: CET 6 Oral English: Fluent | |||||||
| Self-appraisal | ||||||||
| A position as IT Area sales manager which will benefit from my 7 years of IT and commuter retail channel management experience and 3 years of customer management experience in foreign company. I also have 4 years team-leading management experience, Marketing Resource planning, development, cost control, ROI management. | ||||||||
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